PR Approach

In the unique blend and diversity of messaging ideas we choose to segregate and focus on your appropriate visibility in the media broadly based on a two pronged strategy. If broadly outlined we monitor and assort all such opportunities which are related to your Industry where we can create space and visibility for you and also opportunities that revolve round your brand in terms of positioning, recall and equity. A segmented analysis will but endow you with a deeper insight into how the twin approach works individually and also in a synergy to optimize on your aspirations to strengthen your public relations:

Industry Focused Approach
As the name suggests the activity involves tracking, monitoring and filtering all the opportunities that are available with the media on a diurnal basis which relates to your industry. Our quest is to optimize on all relevant opportunities to constantly keep you in focus. The industry focused opportunities relate to the profiling of the company, Profiling of the key persons their credentials and contributions, strategic alliances, market share, market competition, investor relations, channel management, Plant and production, certifications and standardizations, acquisitions and mergers, joint ventures, Investments, diversification and penetration strategies, budgeting and forecasting, HR best practices, CSR and so on.

Product/Service Focused Approach
Your product or your services represents what your company stands for and as such a progressive positioning revolving its critical aspects is integral and contributory towards creating that much desired intangible value – YOUR BRAND EQUITY. We understand your perspective and this is exactly where our expertise plays a decisive role in analyzing, creating and implementing all such opportunities for you in the media that can progressively transform and redefine your brand image. Unlike advertising where you predominantly assert about your brand we create various opportunities through your product profiling, USP’s, product visuals, articles, releases revolving round your product or services, stories revolving round your product or service experience, guest contributory articles, new launches, technology, innovation, up-gradation, differentiation, packaging, pricing, target groups, psychographics, quality, presence and so on. Thus we generate a much broader scope of informing the brand thereby creating a better understanding and acceptability for the same. Needless to mention the brand image is progressively crowned as the public perception of your brand is pampered by the media fraternity. A parallel focus with a twin positioning is what we commit to explore leaving no opportunities unturned.

PR Approach

In the unique blend and diversity of messaging ideas we choose to segregate and focus on your appropriate visibility in the media broadly based on a two pronged strategy. If broadly outlined we monitor and assort all such opportunities which are related to your....

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