Market Penetration- Expansion & Facility Optimizatione

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Highslide JSA brand that pioneered the concept of mineral water, bottled with its distinct green label, Bisleri, today, is a household name. Powered by 17 owned plants, 33 co-packers, 11 franchisees and a wide distribution and retail network pan India, Bisleri is at the centre of the Aqua Green Revolution. (Source- www.Bisleri.com)

Objective
Bisleri International was looking for expansion and that the Company wanted to make a strong foothold in North India, especially in the regions of Gorakhpur, Varanasi, Allahabad and other parts of Northern India. The Company was planning to set up new plants and that wanted to add more franchisees in their list and thereby create an impact on overall sales of Bisleri Product in Northern India.

Target Audience Investors, Corporate, Associates, Franchisee Owners

Strategy
The Strategy was to make probable associates aware about the plans of Bisleri International expansion in Northern India through focused communication strategies and enhance the level of Market Penetration in mentioned locations.

Communication
Expansion plans were highlighted in all the communications wherein locations as well as future plans were highlighted which could further attract probable associates.

Key Messages
Product Specific
• New Products (Face spray, Flavored water etc.) in the Portfolio
• Make bottled water available in every corner of Northern India
• To invite more associates for Product distribution
• Strengthen its product reach in Northern India

Industry Specific
• Increasing demand of bottled water has led to rising demand of Bisleri Products
• To Compete in the market Bisleri now need more Market Penetration
• Brand Recall in terms of Corporate tie-ups

PR Approach

In the unique blend and diversity of messaging ideas we choose to segregate and focus on your appropriate visibility in the media broadly based on a two pronged strategy. If broadly outlined we monitor and assort all such opportunities which are related to your....

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