Crisis Management- Noida Extension Issue

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Highslide JSThe Confederation of Real Estate Developers Association of India, Delhi-NCR Chapter (CREDAI NCR) covers more than four-fifths of real estate development businesses in Delhi and other parts of the NCR. Its establishment over the past seven years has brought stability to the industry and its achievements in the local, state and national levels has helped the industry grow at about 30 percent rate over the last few years.

CREDAI NCR has emerged as a leading platform for addressing problems of the Real Estate Promoters and Developers of the NCR including those from Delhi and uniting them under one roof. ABL, Aerens Jai House, AEZ, Aeren RJ Group, Ansals, Alpha Buildtech, Ashiana, DLF, Clarion, Unitech, Uppal, Jaypee Greens, JMD, Aerens GoldSouk International, Kamal Enterprises, Majestic, Omaxe, Parsvnath, Raheja's, Shipra, Suncity, Unity Buildwell, Vatika, Vipul , JLLM, Ambit Corporate and Hines are some of the esteemed members of CREDAI NCR.

Brief
The Apex Court verdict on Shahberi village at Noida Extention involving 300vilages, greater noida authority, Builders listed with CREDAI NCR whose investment in various projects were uncertain and their clients.

Objective: To do the crisis management for CREDAI NCR in terms of extensive and strategic communication through print and electronic media.

Strategy
To extensively monitor all the news that has a direct or indirect bearing on the builders or the apex body of infrastructure i.e. CREDAI NCR, filter such news which is a misrepresentation or derogatory or disputing the identity of the institution and take a massive media initiative to communicate the message in the right spirit and context. Target Audience: realtors, government bodies, authority, prospective investors in various reality projects, clients of concerned realtors, general public.

Visibility in Media
• News based articles
• One on one interaction of key spokespersons in print and electronic media.
• Critical quotes on repercussions following the verdict.
• Stories on initiatives taken proactively by CREDAI NCR to communicate transparency of members and the body itself.
• Stories on initiatives taken proactively by CREDAI NCR to communicate its compliance with the Supreme court’s verdict.
• Stories and interviews revolving builders concerns, sentiments and apprehensions.
• Opportunities for the key spokesmen of CREDAI NCR in the various prestigious electronic media to participate in panel interviews, one –on –one etc to address gossips, rumors, reactions, grievances of the public at large.

PR Approach

In the unique blend and diversity of messaging ideas we choose to segregate and focus on your appropriate visibility in the media broadly based on a two pronged strategy. If broadly outlined we monitor and assort all such opportunities which are related to your....

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